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Ofcom Online Experiences Tracker (OET) Wave 1

Study details from the Studies index, with sources and citations for each field.

Geo
UK
Year
2022
N
508
Ages
13-17
Per-app coverage
Harms
Offline—

Notes · Non-probability; 508 teens of 6,619 total

References

  1. Ofcom (2021) OET W1 Questionnaire— Wave 1 Questionnaire

    Yonder Consulting / Ofcom (2021). Online Experiences Tracker Wave 1 — Survey Questionnaire.

    instrument
    Retrieved on:
    2026-05-21
    Pages:
    23
    Archived source:
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    SHA-256: d4beda2ce1e16dfa9c3e339158320e8a230ad56015ee21393ad1f062432f7efb

  2. Ofcom (2021) OET W1 Tech Report— Wave 1 Technical Report

    Yonder Consulting / Ofcom (2021). Online Experiences Tracker Wave 1 — Technical Report.

    methodology
    Retrieved on:
    2026-05-21
    Pages:
    14
    Archived source:
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    SHA-256: cebb9d0c565d223ac7629ce7ac70b8e5b9bf91c1c07db012c52a0415064f4dd7

  3. Ofcom (2021) OET W1 Data Tables— Wave 1 Data Tablesadditional source

    Yonder Consulting / Ofcom (2021). Online Experiences Tracker Wave 1 — Data Tables (xlsx).

    crosstabs
    Retrieved on:
    2026-05-21
    Archived source:
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    SHA-256: 10c3b62b471c98b1406991e2c3ec4b1a989116ffa155f2e469db5a0d354926ad

Study details & methodology

Name
“Technical report – The Online Experiences Tracker (Wave 1) (2021)”
Country
“Yonder Consulting interviewed a sample of 6,619 UK internet users aged 13 to 84 years old”
Publication year

Publication year follows the first release of this wave’s questionnaire and tables (31 May 2022), listed by Ofcom: https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/internet-users-experience-of-harm-online?language=en

Fieldwork dates
“22nd October and 12th November 2021.”

All Wave 1 fieldwork conducted 22 October – 12 November 2021.

Sample size
“AGE: 13-17 508”

Youth sample: 508 respondents aged 13–17 within 6,619 total respondents aged 13–84. Harm and app-attribution questions have smaller eligible bases after consent, experience selection and routing.

Age range
“AGE: 13-17”

The entry covers the youth subgroup, not the full 13–84 sample.

Sampling
“A representative sample of UK internet users aged 13-84 was provided by Yonder’s proprietary online”

Non-probability online panel (Yonder Consulting); recruited with quotas to be nationally representative of the UK internet-user population, then weighted.

Harms measured

Bullying
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “Bullying, abusive behaviour or threats”

Q8 harm battery (last 4 weeks, seen and/or directly shared to you). Related Bullying items in the same list: 'Trolling, i.e. a person who says something to cause intentional upset or provoke a negative reaction' and 'Hateful, offensive or discriminatory content that targets a group or person… e.g. hate speech'.

Eating Disorder
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “Content relating to negative body image, excessive or unhealthy dieting/exercise and/or eating”

Full item: 'Content relating to negative body image, excessive or unhealthy dieting/exercise and/or eating disorders'.

Self-Harm
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “Content relating to self-harm or suicide”
Violence
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “Content depicting violence”
Non-Consensual Intimate Imagery (NCII)
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “Sharing of intimate images without consent”
Contact
“Which, if any, of the following have you seen or experienced online in the last 4 weeks?…” “People sending unwanted/unsolicited sexual or nude images or videos, e.g. ‘cyber flashing’”

Related Unwanted Contact item in the same battery: 'Pressure to send photos or personal information to someone'.

Per-app measurement by harm

Bullying
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.

Eating Disorder
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.

Self-Harm
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.

Violence
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.

Non-Consensual Intimate Imagery (NCII)
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.

Contact
“What type of site or service were you using when you most recently experienced”

Q9 selects the most recent experience. Respondents who continue answer Q21 about the type of service, followed by a named-app question. The same app lists apply to the included harms. This is attribution of an experience, not a rate among all users of each app.