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Ofcom Children's Online Behaviour & Attitudes (COBA) 2023

Study details from the Studies index, with sources and citations for each field.

Geo
UK
Year
2024
N
3,383
Ages
3-17
Per-app coverage
Harms
Offline

Notes · Non-probability (online panel); Children answer directly from age 8; parents answer for younger children. Age bands 3-4 / 5-7 / 8-11 / 12-15 / 16-17 — 8-11 is the only band entirely below 13, base 816 unweighted / 936 weighted

References

  1. Ofcom COBA 2023 questionnaire— COBA 2023 Questionnaire (Children's Online Behaviour & Attitudes)

    Ofcom (2023). Children's Media Literacy Tracker 2023: Children's Online Behaviour and Attitudes (COBA) survey questionnaire. London: Ofcom.

    instrument
    Retrieved on:
    2026-07-30
    Pages:
    47
    Archived source:
    Download PDF
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    SHA-256: 4cb58faf967375b79d2ce50caa16d5e33a85253d10d90f9d4d7660b99cb8b20c

  2. Ofcom CMLT 2023 technical report— Children's Media Literacy Tracker 2023 Technical Report

    Ofcom (2023). Children's Media Literacy Tracker 2023: Technical report (all surveys). London: Ofcom.

    methodology
    Retrieved on:
    2026-07-30
    Pages:
    15
    Archived source:
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    SHA-256: 6f7af4237dd0567ef318c29162b907d2a0221d63960bd3f25ecfff34d0fbfc3e

  3. Ofcom COBA 2023 data tables— COBA 2023 Data Tables (Children's Online Behaviour & Attitudes)additional source

    Ofcom (2023). Children's Media Literacy Tracker 2023: Children's Online Behaviour and Attitudes (COBA) survey data tables. London: Ofcom.

    crosstabs
    Retrieved on:
    2026-07-30
    Pages:
    492
    Archived source:
    Download PDF
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    File verification details

    SHA-256: 1ccc09209038d17cfe70cd438a1c73a8fe6bdfdedcc57219d90ba27e1c34ab92

Study details & methodology

Name
“Children’s and Parents’ online behaviours and attitudes study (COBA)”
Country
“All interviewing was conducted through an online panel; interviewing parents”

UK.

Publication year
“Published 1 February 2024”

Year is the publication year. Fieldwork ran 30 October to 27 November 2023 (see Fieldwork dates).

Fieldwork dates
“Fieldwork was conducted in one wave from 30th October to 27th November”

30 October to 27 November 2023.

Sample size
“A total of 3,383 interveiws were conducted”

Full Children’s Online Behaviour and Attitudes sample: 3,383 children aged 3–17. Parents provide responses for children under 8; children aged 8–17 answer directly. The bullying questions and QC20 own-profile question shown here are child self-reports; their eligible bases differ from the full-study sample. The published age-band bases sum to 1,990 child respondents aged 8–17.

Age range
“Media use and attitudes among children and young people aged 3-17 and”
Sampling
“Parents of 3 to 17 year old children and also their child if aged 8 to 17”

Online panel, non-probability.

Harms measured

Bullying
“People can be nasty or hurtful. It could be behind someone’s back, to their face, through”“It could be by being nasty through social media, games or other websites.” “And has this ever happened to you?”

QC53B personal-victimization question, asked of children aged 8–17 after consent. The definition includes both in-person and digital conduct; QC55 identifies the channel.

Underage Use
“Some can be used by anyone, but others need you to set up a profile first.” “Please click on those where you have your own profile.”

QC20, self-reported by children aged 8-17.

Offline or broader-context measurement

Bullying
“When somebody was nasty or hurtful to you did it happen in any of these ways?…” “Face to face”

QC55, asked of 8-17s who said this had happened to them.

Platforms measured

Platform list
“Below is a list of some of the apps/ sites that you said earlier that you use.”

QC20 documents own profiles on 21 eligible single apps among 8–11s. The combined YouTube/YouTube Kids option is excluded; Imgur permits supervised under-13 use. Triller is excluded because its applicable minimum-age policy could not be verified.

Per-app measurement by harm

Underage Use
“Please click on those where you have your own profile.”

QC20 documents own profiles on 21 eligible single apps among 8–11s. The combined YouTube/YouTube Kids option is excluded; Imgur permits supervised under-13 use. Triller is excluded because its applicable minimum-age policy could not be verified.